On October 23, the second phase of the 140th China Import and Export Fair (Canton Fair) officially opened in Guangzhou. Shishi Xinjia Electronics Co., Ltd. showcased two key new product lines—XINJIA-branded smartwatches and ring watches—at the Clocks, Watches & Eyewear exhibition zone. Through technological innovation and distinctive, creative design, the company demonstrated the renewed vitality of the clock, watch, and electronics manufacturing sector in Shishi to global buyers.
As a high-tech enterprise deeply engaged in the R&D and manufacturing of electronic timepieces, Xinjia Electronics highlighted a "dual-star" product lineup at this year’s fair. Its multifunctional smart health watch leverages the brand’s mature technical expertise, integrating practical features such as heart rate, blood oxygen, and sleep monitoring, step counting, and Bluetooth notifications. Equipped with a high-definition display, a waterproof design, and comfortable, eco-friendly straps, the watch is well-suited for daily wear, outdoor sports, and health management. Its versatility makes it an ideal choice for both the mass consumer market and the gift sector. Thanks to its stable performance and excellent price-to-performance ratio, the product attracted inquiries and business discussions from buyers across many countries.
One of the major highlights at this exhibition is the newly launched "ring watch" (a timepiece in the form of a ring) by Xinjiia. Breaking away from the traditional wristwatch format, this product ingeniously integrates a timekeeping module into the ring itself. Compact, portable, and stylish, it combines essential practical features—such as time display, luminous markers, and water resistance—with the aesthetic appeal of an accessory. Designed to resonate with a young, trend-conscious demographic and the fashion-forward gift market, this unique, creative concept stood out among the many timepieces on display. Numerous international buyers stopped by to try it on, expressing a strong interest in collaborating on this lightweight, innovative, wearable timepiece.
At the booth, the Xinjiia team demonstrated the health-monitoring and data-synchronization capabilities of their smartwatches, while also showing visitors how to wear and operate the ring watches. The team also presented comprehensive solutions for customization—including style variations, color adjustments, and OEM/ODM services. Buyers engaged in in-depth discussions regarding power consumption, minimum order quantities (MOQs), lead times, and product certifications, with several potential orders currently under follow-up.
"The Canton Fair serves as a vital gateway for us to connect with the global market and showcase our latest products," says a representative from Xinjia Electronics. The company prioritizes innovation-driven product evolution, building upon its foundation in traditional electronic watches to expand into smart wearables and creative, fashion-forward timepieces. Their "ring watch" represents an innovative foray into new wearable form factors, while their smartwatches continue to focus on the health and fitness sector. Leveraging Shishi’s robust electronics supply chain alongside its own in-house R&D and manufacturing capabilities, Xinjia remains committed to refining its products—balancing quality, cost-effectiveness, and trend-conscious design—as it diversifies its presence in overseas markets and brings "Smartly-Made in Shishi" timepieces to the world.
The second phase of this Canton Fair runs until October 27. Within the watches and eyewear section—which brings together top-tier domestic manufacturers—Xinjia Electronics is pursuing a dual-track strategy of "practical smart technology" and "creative, trendy design." By capitalizing on its R&D strengths, the company is actively securing international trade orders and steadily growing the global influence of the XINJIA brand within the wearable technology market.
