On the afternoon of April 16, 2026, a delegation led by Lu Cheng, the 10th Chairman of the China Horological Association, along with Vice Chairman Ren Jianping and Secretary-General Li Huiting, visited Shishi Xinjia Electronics Co., Ltd. to conduct an inspection and gain a deeper understanding of the company's current development, production and operation, and technological innovation. Chairman Li Ping and others from the company accompanied the delegation throughout the visit and warmly received them.
During the inspection, Chairman Li Ping and others first warmly welcomed the leaders from the China Horological Association and provided a detailed introduction to Shishi Xinjia Electronics Co., Ltd.'s development history, main business layout, production process advantages, product research and development innovation, and market expansion. Subsequently, the delegation visited the company's production workshop, R&D center, product display area, and other core areas, carefully examining the product production process, quality control system, and new product development achievements. They listened attentively to the company's report on its work in the research and development, manufacturing, and brand building of watches and related electronic products, gaining a comprehensive understanding of the company's achievements and development opportunities in the industry.
Chairman Lü Cheng fully affirmed the achievements of Shishi Xinjia Electronics Co., Ltd., which has been deeply involved in the watch and electronics industry for nearly 30 years, adhering to technological innovation, strictly controlling product quality, and steadily advancing its market layout. He stated that the China Horological Association (CHA) is committed to building an industry exchange platform, promoting collaborative development and innovation among industry enterprises, and will continue to focus on the development needs of enterprises, actively playing a bridging role, and providing support and assistance to enterprises in areas such as industry policy interpretation, technology resource matching, international standards, national standards, industry standards formulation, and brand influence enhancement.
Both sides also conducted in-depth exchanges and discussions on current trends in the watch and clock industry, changes in market consumption demand, enterprise technological innovation directions, and paths for industrial transformation and upgrading. Vice Chairman Ren Jianping and Secretary-General Li Huiting, based on the actual development of the industry, offered targeted opinions and suggestions on optimizing production management, strengthening core competitiveness, and expanding into niche markets.
Chairmen Li Ping and others expressed their heartfelt gratitude to the CHA for its long-term care and guidance to enterprises. He stated that the guidance from the association leaders provided direction for the company's future development. The company will continue to uphold its commitment to quality, increase investment in research and development, actively adapt to industry trends, continuously enhance its core product competitiveness and brand influence, and strengthen communication and cooperation with industry associations and colleagues to contribute to the high-quality development of China's watch industry.
This visit further strengthened communication between the China Horological Association and Shishi Xinjia Electronics Co., Ltd., establishing a valuable platform for industry exchange. It laid a solid foundation for the company to accurately grasp industry trends, solve development challenges, and achieve quality and efficiency improvements. It also fostered consensus for further cooperation and joint industry development.
